As I have said before, even in this very forum: Judged by his full-length films, Michael Bay appears to be a talentless hack. However, I believe he is a master of the short-short film - i.e., the television commercial. His "Aaron Burr"/"Got Milk?" commercial is darn good (if somewhat one-dimensional), but his Levi's "Elevator Fantasy" is, in my honest opinion, one of the Greatest Films Ever Made (assuming a broad enough definition of "film"). Yes, I am entirely serious about this. Now that it's available online (it wasn't when I made that earlier post), you can judge for yourself, if you never saw it or don't remember it:
There's also a high-res version viewable at Bay's official website.