Participants in the human experiment were deprived of the web for 14 days, and found themselves quickly succumbing to "withdrawal and feelings of loss, frustration and disconnectedness".
While this cruel "qualitative" torture was inflicted on just 13 households containing 28 guinea pigs, a broader "quantitative" trawl of 1,000 web addicts found that 48 per cent of respondents could not go without the internet for two weeks. This unwillingness to even contemplate disconnection from the digital world was confirmed by Yahoo! chief sales officer Wenda Harris Millard, who reported: "This study is entirely indicative of the myriad ways that the internet, in just ten short years of mainstream consumer consumption, has irrevocably changed the daily lives of consumers. This is true to the extent that it was incredibly difficult to recruit participants for this study, as people weren't willing to be without the internet for two weeks."
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